Apple Opens Second Mumbai Store in Borivali to Expand Retail Presence

Apple has inaugurated a new retail location in Mumbai, marking its second store in the city and strengthening its footprint in India's consumer electronics market.

Background

Mumbai ranks as one of India's largest consumer markets for technology products, with growing demand for premium devices and services. Apple has expanded its physical retail network in the country over recent years, focusing on major urban centers to offer direct customer support, product demonstrations, and localized experiences. The Borivali outlet joins an existing store in the city and others across India.

What Happened

Apple Borivali, located in Sky City Mall, opened on February 26, 2026, at 1 p.m. IST. The store features more than 70 team members trained to provide expert guidance and personalized support. This marks Apple's sixth store in India overall, reflecting continued investment in the region's retail infrastructure.

Why It Matters

The new outlet enhances accessibility for customers in Mumbai's northern suburbs, supporting sales growth and after-sales services in a competitive electronics sector. It contributes to job creation and aligns with broader trends of global brands deepening their presence in high-potential Indian markets.

Official Response

Company announcements emphasized the store's role in delivering full retail experiences, including product availability and customer education.

What Happens Next

Operations will focus on serving local demand, with potential for further events or expansions as part of Apple's ongoing India strategy. Customer footfall and feedback will inform future retail developments in the region.